Semalt Advice On How To Get To The First Page Of Google For Each Keyword
Every day the competition, in SEO and getting to the first page of Google, is dramatically increasing with new players and new websites coming to the fore and claiming a market share. These are new websites, new companies and of course new products that may be better than yours.
It does not take much market research to understand that SEO and getting to the first page of Google are not that simple. You should definitely develop an SEO strategy that fits your overall marketing strategy, your requirements, but also your budget in general. But what would be the right SEO strategy for your website? Just read below.
What are the available SEO strategies?
So how do we find and choose from a quiver of SEO strategies when there is no strategy at all in our business and website? This is a very tough question that few can answer. Especially if you are a beginner or have a small business where you have to do everything by yourself, then it is a little difficult to have edited the SEO strategy that you will implement.
Do not stress, even if it is your first contact with SEO and SEO strategy, you will be able to get the correct first information to start right and achieve your goal. There are many options for what you can do, here are some SEO strategies to get to the first page of search engines:
- Branding strategy
- Link building strategy
- Content strategy
- Video marketing strategy
- Personal branding strategy
- Email marketing strategy
- Link baiting strategy
- Free offer strategy
- PR strategy
- Blogging strategy
- Private blogging network strategy
- Keyword-based strategy
- Social media strategy
- Digital marketing strategy
- Affiliate SEO marketing strategy
- E-commerce strategy
- Local SEO
- International SEO
- Mobile SEO
And the list, as you understand, does not end, as the combinations are endless, for you cannot apply a monolithic SEO strategy. You will, then, have to combine some of the above elements to suit your needs. To have a foundation to start with now, you absolutely must have a compass, a plan of a few steps to design, implement and evaluate your SEO strategy.
Steps to implement the first SEO strategy
Now, let's look at the steps you need to take one by one.
1. Define your target market
Your target market, also called target audience or market niche - is the reservoir with your potential customers that you should serve better and faster than the competition. You may have more than one target market on your website, so you need to define one for each, for example:
I sell Nike sneakers, so the target markets are:
- Nike Men's Sneakers
- Nike women's sneakers
- Nike kids sneakers
Then I have to define each target market, for example:
Nike Men's Sneakers: I appeal to men aged 15 to 55 who are involved in sports and want to wear comfortable shoes in their spare time. I also appeal to sports professionals who wear Nike shoes every day.
This should be done for each distinct target market on the internet. So once you know what your target market is, you need to find and define the keywords that make money for that target market.
2. Find the money keywords
Next, we need to do the proper market research to find all the keywords that are in our market, and by all, we mean all.
For example, in Nike Shoes, the keywords could be:
- Nike shoes
- Nike air max
- Nike trainers
And the list goes on and on. Believe me, the combinations and ideas are many. Note that there are some right tools to search, find and evaluate the right keywords such as the Dedicated SEO Dashboard.
The right keywords are the so-called money keywords which are what bring purchases, conversions and generally money to a website. Trials and errors will sooner or later lead you to search for the right keywords because the only way to find them is to test them on your website.
3. Find out what keywords you can use to get to the first page of Google
Then, once you find out what the money keywords are, you will notice that with the same keywords that you want to use and get to the first page of Google, there are already other websites out there that are already in some places.
I would rather say that they are from the 1st to the 100th position, since after the 100th position it does not make sense to even discuss whether a website is coming out on Google.
You should find that for some keywords it is relatively easier to get to the first page of Google, while for other keywords it is relatively more difficult. That is, there is more competition for some keywords while for others the competition is much less, there are fewer websites in Google search results or there is a gap in the market.
You need to discover this gap in the market because you will be able to win more customers with less effort. This way you will find your so-called market opportunities to get to the first page of search engines quickly and painlessly with keywords that others do not use much but that bring high conversions.
4. Record your existing position in search engines
I imagine after you reach step 4, and you have found a keyword that you think will bring a lot of people to your website, you need to somehow measure your progress, for example, to see where you are today when you start working on a certain Google's keyword and where you will be for the same keyword in a month.
The evaluation of the positions you gain or lose in the search engines should be done every week or every month, so that you know which positions you lose and which positions you gain with which keywords directly related you and undertake corrective actions.
To rank your existing position or positions in Google (Google Rankings) you should use a reliable and economical tool such as the Dedicated SEO Dashboard or any other of equal reliability.
You can see more in the article: How to benefit from DSD
It would be good to find a tool for measuring positions in Google and stay with it instead of constantly changing because that way there may be differences in the measurements. In any case, once you find the right tool to cover you and do your first search, you will see that you are going or not going anywhere on Google.
It depends on whether you have already created a page with the keyword in the URL and related content for it or not.
If you have not already created a website with the keyword in the URL, and yet you get a place in Google, this is done because it catches more than one keyword for each Google URL and because there is not enough competition to displace you more down in search results.
5. Choose the right SEO strategies
Wow, we have reached the fifth step and we are just touching on the SEO strategy. But do not worry my friends, good things are slow and surely if you apply exactly what I tell you, even if you are completely irrelevant, you will definitely be able to do something.
So once we have identified the keyword that we think might prove to be a goldmine for our website and business, then we need to choose which of all the SEO strategies will be most appropriate to implement on our website and in our market.
First of all, we must have created the page with the keyword and put it in our URL. We must have created a text with at least 300 words, images, videos or any other content we may want such as shoes, products, registration forms etc.
Next, we need to see where we are going and adjust the strategies we will prefer in our market.
What is certain is that we will use link building strategies with reference to the keyword we are targeting. It is also certain that we should create or use social media if we already have a profile.
6. Apply SEO strategies
The implementation of the selected SEO strategies now but also the correct execution of all the above is the secret of SEO success. This will determine if you get on the first page of Google or not.
In the implementation of appropriate SEO strategies you should answer the following questions in detail such as:
- What content should I create?
- Which backlinks will I create and on which websites?
- Which social media and how many profiles will I create and make notifications?
In order not to escape and lose sight of the goal, in order to achieve correct and quality results, we must have linked related to quality and relevant websites.
Finally, one thing I did not mention at all is that you should have already optimized your website based on the 200 SEO factors of Google and then proceed to the implementation of any strategy.
For example, if your website is crawling or very slow, you will first need to change hosting and then move on, because you will not be able to see results. The customer will come and go as soon as they set foot on your site.
If you find it very difficult to implement all these strategies, you can ask for a quote so that we take care of it. Semalt has been creating SEO strategies and tools and promoting them professionally for many years.
7. Evaluate performance
Finally, an SEO strategy or plan never ends if we do not see the results we have brought for the specific keywords.
To avoid counterproductive stress and look at Google search results every three hours to see if they have changed, we need to focus on producing real work and evaluating performance once a week or every fifteen days, or once in a month.
Search engines crawl slowly and scramble search results for each webpage every day until they can rank it in the right place. This process is called Google Dance and you need to relieve yourself of the stress of your mood dancing along with Google search results.
So look at the program you have chosen to see the positions of your website where you are and evaluate what you did right, what wrong, and how much work you will still need to achieve better results or even get to the first place in Google or its first page.
You need to apply the above strategies for a reasonable amount of time such as 3 to 6 months and then see how well you did.
But you will ask me if for 6 months you will be doing the same thing and be dealing with only one keyword?
The answer is no, you should also deal with the other keywords you have so that there are multiple results and you can increase the overall organic traffic to your website.
Thank you for reading the whole article and I wish you good luck!